Hi! I Am Justin.
Marketing Manager.
Greater Chicago Area.

about

An accomplished marketing professional with 10+ years of proven experience leveraging digital marketing and omni-channel strategies to drive highly-effective customer acquisition and lifecycle programs. Creative problem-solver with sharp instincts and expertise in demand generation and lifecycle management - from identifying growth strategies and driving lead generation, to sustaining long term growth with customer lifecycle marketing.

A hands-on leader who balances strategy with execution to develop high performing marketing teams and build shareholder value. Skilled in cultivating talent and aligning efforts to support the strategic needs of the business. Experienced in developing B2B, integrated marketing programs that drive customer value and long-term engagement.

Connect with me on LinkedIn and CodePen.

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expertise
DIGITAL MARKETING
EMAIL MARKETING
LEAD NURTURING
SALES ENABLEMENT
STRATEGY DEVELOPMENT
CUSTOMER ACQUISITION
MARKETING AUTOMATION
LIFECYCLE MANAGEMENT

experience
jun 2017 - present
Marketing Operations Manager Essentra, Westchester, IL

Responsible for the development and implementation of the AMERS marketing strategy for both direct and distribution led channels. Accountable for the effective spend, management, and ROI of the marketing budget across three regions. Hire, manage, and develop a team of marketing professionals including three Marketing Communications Specialists, an Email Marketing Specialist, Graphic Designer, Paid Search Specialist, and Marketing Analyst.

- Successfully yielded a 33% growth in marketing qualified leads and a 2.1% growth in new customers by optimizing existing channels, expanding our approach to new channels, and driving alignment between sales and marketing through collaboration and SLA.

- Contributed to 9.5% growth in revenue and 6.4% growth in e-commerce revenue by analyzing and understanding the industrial buying process and developing targeted marketing campaigns that closely align with our commercial sales team at each stage of the buying process.

- Manage, mentor, and develop a team of high performing marketing professionals. Marketing consistently outperforms the larger business in employee engagement, ranking in the top 90% of the organization.

jan 2015 — jun 2017
Digital Merchandising Manager Essentra, Forest Park, IL

Successfully led the digital merchandising team, translating the organization's marketing strategy into online experiences. Partnered with cross-functional teams to prioritize new features and functionality that drove results in website leads, revenue, and NPS. Responsible for website analytics and testing to drive growth through e-commerce. Hired, managed, and developed three website developers.

- Effectively grew website leads by 17%, developing landing pages aligned to our industrial customer personas.

- Responsible for A/B and multivariate testing across the website to drive user engagement and conversions. Reduced homepage bounce rate by 7% and increased page per session by 5%.

- Managed 27 global websites.

apr 2011 – jan 2015
Website Developer/Digital Marketing Essentra, Forest Park, IL

Responsible for the design, development, and continued management of five e-commerce-based websites across North and South America. Successfully implemented the SEO and Paid Search strategy, which grew monthly website visitors from 4K to 22K in the first six months. Led the development and implementation of the email marketing strategy across two business units.

mar 2009 – apr 2011
Easytech Expert Staples, Willowbrook, IL

Oversaw all facets of the technical department operations, including the direct mentorship of four Sales Associates and one Technician. Led teams in the consistent achievement of sales and technical service goals. Served as a consultant to clients, identifying their technical business needs and coordinated those needs with available technical solutions; effectively cross-sold diverse technical products.

apr 2006 – mar 2009
Creative Apple, Oak Brook, IL

Provided one-to-one training and led group workshops, helping individuals, small groups, and businesses complete projects and better understand Apple's products and software. Facilitated learning by listening to and understanding each individual's learning style and needs to maximize his or her understanding.


education
2007-2010
Lewis University, Romeoville, IL Bachelor of Science

certifications
1
Issued 2021
Sales Enablement
HubSpot
2
Issued 2019
Advanced Lead Generation
LinkedIn
3
Issued 2019
Email Marketing Drip Campaigns
LinkedIn
4
Issued 2016
Essentra Two-Year Leadership Development Program
Essentra
5
Issued 2008
Apple Certified Trainer
Apple

recommendations
Aniruddha Lakhkar Operations & Partner Performance Data Analytics Manager at Walmart eCommerce "I have known Justin for the past 3 years as my coworker and manager. He has a wonderful ability to command people under one roof.

Being totally honest, I was very wrong about his strengths until he became my manager. He is natural leader who understands people’s needs and will go long way to support his team. Very hardworking, he has brought in number of best practices, in our organization, that have not only helped our team to improve productivity but also have been very instrumental to reduce the constant 'Tussle' between Sales and Marketing teams and align the goals.

Justin is adept in making people think about a problem and bring out creative and sometime totally out of the box ideas. As a team member and manager, he earns my highest recommendation."

contact

Hello , I'd love to hear from you.

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