Hi! I Am Justin.
Marketing Manager.
Greater Chicago Area.
about
An accomplished marketing professional with 11+ years of proven experience leveraging digital marketing and omni-channel strategies to drive highly effective customer acquisition and lifecycle programs. Creative problem-solver with sharp instincts and expertise in demand generation and lifecycle management - from identifying growth strategies and driving lead generation, to sustaining long term growth with customer lifecycle marketing.
A hands-on leader who balances strategy with execution to develop high performing marketing teams and build shareholder value. Skilled in cultivating talent and aligning efforts to support the strategic needs of the business. Experienced in developing B2B, integrated marketing programs that drive customer value and long-term engagement.
Connect with me on LinkedIn and CodePen.
experience
Responsible for the development and implementation of the AMERS marketing strategy for both direct and distribution led channels. Accountable for the effective spend, management, and ROI of the marketing budget across three regions. Hire, manage, and develop a team of marketing professionals including three Marketing Communications Specialists, an Email Marketing Specialist, Graphic Designer, Paid Search Specialist, and Marketing Analyst.
- Successfully yielded a 33% growth in marketing qualified leads and a 2.1% growth in new customers by optimizing existing channels, expanding our approach to new channels, and driving alignment between sales and marketing through collaboration and SLA.
- Contributed to 9.5% growth in revenue and 6.4% growth in e-commerce revenue by analyzing and understanding the industrial buying process and developing targeted marketing campaigns that closely align with our commercial sales team at each stage of the buying process.
- Manage, mentor, and develop a team of high performing marketing professionals. Marketing consistently outperforms the larger business in employee engagement, ranking in the top 90% of the organization.
Successfully led the digital merchandising team, translating the organization's marketing strategy into online experiences. Partnered with cross-functional teams to prioritize new features and functionality that drove results in website leads, revenue, and NPS. Responsible for website analytics and testing to drive growth through e-commerce. Hired, managed, and developed three website developers.
- Effectively grew website leads by 17%, developing landing pages aligned to our industrial customer personas.
- Responsible for A/B and multivariate testing across the website to drive user engagement and conversions. Reduced homepage bounce rate by 7% and increased page per session by 5%.
- Managed 27 global websites.
Responsible for the design, development, and continued management of five e-commerce-based websites across North and South America. Successfully implemented the SEO and Paid Search strategy, which grew monthly website visitors from 4K to 22K in the first six months. Led the development and implementation of the email marketing strategy across two business units.
education
certifications
recommendations
Being totally honest, I was very wrong about his strengths until he became my manager. He is natural leader who understands people’s needs and will go long way to support his team. Very hardworking, he has brought in number of best practices, in our organization, that have not only helped our team to improve productivity but also have been very instrumental to reduce the constant 'Tussle' between Sales and Marketing teams and align the goals.
Justin is adept in making people think about a problem and bring out creative and sometime totally out of the box ideas. As a team member and manager, he earns my highest recommendation."
contact
Hello , I'd love to hear from you.
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